When you are doing your marketing, do you notice what is working? Do you monitor your results? I know it sounds obvious, but I had an epiphany this afternoon - I was sluggishly and begrudgingly doing some marketing when I had a blinding flash of inspiration...does this marketing activity work? Now bear in mind that I have been doing this particular thing for 2 years.
No. It does not work. Not one of my clients has (ever) come from this particular marketing activity! It's a very good idea, I like the structure of it and I know it works for others...but it's not me. It's not my natural way. And it doesn't work! (for me) Oh dear. You'd think that after 2 years I'd be a bit disappointed in myself for not having noticed before but actually I am rather delighted. I don't ever have to do this thing again. And I'm hugely amused that I've kept doing it (begrudgingly) for all this time for no good reason.
If you want to review your marketing activities, here's how I did it (bearing in mind that this is YOUR natural way, this process might not work for you). I listed the marketing activities I take part in - website, networking, newsletters, blogs etc and then I asked is it fun? Is it easy? Is it working? I am only keeping on those activities that tick 2 out of the 3.
So, what's working for you?
Love
Donna.x
www.donnaonthebeach.co.uk
Subscribe to:
Post Comments (Atom)
5 comments:
thanks for this donna-you have shown me a very easy way to review how i market myself. others manage to make it sound very complicated! you have shown me i can do it in a few minutes!
nadia xinskh
Thanks Nadia! Here at Your Natural Way towers, we are all for EASY! Let us know how your review goes.
Love
Donna.x
To take this a little further, you may be wondering why I don't take the 3 out of 3 marketing tasks. Well, there's only 2 of them, for a start! And then I am looking at how things that aren't fun can be more fun, how things that aren't easy can be more easy.
And the ones that aren't working...well, mostly that is my perception through a lack of feedback or data. The question for this one becomes 'do I feel that this will work?' Notice the word feel rather than 'think'. I'm going with my intuition on this because some things take some time to work.
Hope that's helpful.
Love
Donna.x
Thanks Donna. I have stopped feeling guilty about ways of marketing myself that I don't enjoy, and have decided to concentrate on networks connected to events that I enjoy in themselves. I got a client at the first meeting. It just 'gelled' and I think I was more conscious of the person being 'ripe'. It may even lead on to something else, so definitely a success and quite 'easy'. Mary T
Brilliant! Thanks Mary.
Loving the ease and joy around this - here's to many more clients in an easy and enjoyable way.
Love
Donna.x
Post a Comment