How do you react to that subject line? Do you feel a warm fuzzy feeling toward me? Do you think 'yes, of course, let me get my credit card'? Or do you feel a little taken aback, somewhat soiled, even revolted?
Obviously it's fairly rare that someone will say that (or write it) aloud...but if that's their intention, can you feel it anyway? Can you feel when someone just wants to sell to you, whether you want or need their product or service or not? Do you buy from those people?
Have you checked which side you are 'coming from' intentionally lately? Do you want the money, or do you want people to experience what you do and have their lives improve as a result? I am not saying you can't make money by just being after the client's cash - double glazing salesmen do it all the time - but it is much easier to 'get' a client if you are serving them, not your bank account.
Love
Donna.x
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